An errand service in Yardley promotes the Bucks County business community

Sometimes inspiration for a business grows from seeds planted by family and friends.

That was certainly true for Curie and JP Gooden, the husband and wife team behind Yardley. Getanickiwho understood the value of having a support network.

For Curie, it was customary never to show up at a loved one’s door empty-handed.

As a first-generation Filipina American, she used to stop at a restaurant or store on her way to visit family, a brother, a cousin, to fulfill a request for their favorite treat or of a hard-sought ingredient. In turn, Curie could expect the same.

“We are all close. I think our families built it that way, so whatever they need, they have access to it geographically. Like, ‘Oh, you’re in North Jersey, Edison, can you get me some H-Mart stuff.’ When you have family visiting, you always come away with more stuff because people bring stuff from all over. It’s sort of a little Filipino network of resources,” Curie said.

For JP, whose parents emigrated from Jamaica, he found himself shopping in New Jersey for Jamaican goods that his father couldn’t otherwise find where he lived.

Getanicki creators Curie and JP Gooden chat with the store owner while picking up an order for delivery at the Trenton Farmers Market in Lawrence Township on Friday, June 17, 2022. The Gooden couple launched the Getanicki convenience store a year ago to provide a holistic shopping service with community in mind.

“My dad, who passed away last year, was in Seattle and they didn’t have a lot of Jamaican spots near him so he always asked me to go to that place in Trenton and get eight jerk seasonings and some pack everything. get up and send it to him,” JP said.

In many ways, Curie and JP felt that this upbringing — a tight-knit network of families helping each other on demand — was part of what led them to create Getanicki, an errand service specializing in personalized, curated convenience. locally.

The name itself was inspired by a friend, fellow mom who embodied the spirit of what they hoped to bring to their community.

“When we thought of this business idea of ​​running and shopping for people or providing amenities, we thought there was no one else more willing to do so much for someone. than our friend, Nicki. We felt that everyone needed a Nicki in their life, that’s why we named her GetaNicki,” Curie said.

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The business started in May 2021, at a time when many individuals and families continued to stay home amid the Covid-19 pandemic.

“People had just been vaccinated; the world was not yet open. People just didn’t want to leave the house,” Curie said. “Sometimes whole households had Covid so they couldn’t leave their homes, so they would call and give us a whole to-do list for them. Some have had surgeries or just had babies and needed help.

JP said he thinks there’s a big opportunity to create a more personalized experience, an opening left by bigger on-demand delivery services, like DoorDash, Instacart, Postmates and TaskRabbit.

“We have seen how these various services have become an essential part of our lives during the pandemic. They have accelerated their growth so much. But I saw that there was still a big gap for the little odds and ends that no one can do at the moment,” he said.

“We can do everything all these other companies can do. We are as fast as them, we are just as responsive, but we know our customers. There’s nothing we can’t do. We fill in the blanks that those other apps lack,” Curie said.

Getanicki offers a variety of services from grocery shopping, retail pickups and meal preparation to delivering flowers to a friend, making gifts or creating a personalized gift basket.

The order placed through Getanicki and labeled 'Curie G' sits on the counter at Crave Nature's Eatery in Lawrence Township for Curie Gooden to deliver to his customer on Friday, June 17, 2022. Gooden and his partner launched the breakdown service Getanicki a year ago to provide a holistic errand service with the community in mind.

Customers send in their requests which are then organized into routes assigned to “Nickis”, contracted people who get paid for every ride Nicki takes, plus tips. Customers pay a flat rate per ride or sliding scale fees for rides. There is also an option to sign up for a monthly subscription plan which offers the added benefit of reduced fees and benefits such as free donation collection.

Additionally, Getanicki publishes a weekly pop-up calendar, informing its customers and subscribers of where Nickis plans to visit that week, helping to promote businesses both in their local service area – including Newtown, Yardley , Washington Crossing, Levittown, Wrightstown, Lower Makefield, Fairless Hills and Langhorne – and some that are more out of the way. These include local restaurants, grocery stores and farmers markets.

“Often we are kind of the curators of the local community. We can help you decide or figure out what you want when you don’t necessarily know what you want,” JP said.

“We really found that we were able to broaden the reach of people that they wouldn’t have had access to or heard of otherwise. The more Nickis we have, the more people we will have in these different fields to share their knowledge with people.

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Getanicki doesn’t pass on any costs to the companies he partners with — there are no commission rates or contracts to sign, JP explained. While companies that partner with one of the more popular services, such as DoorDash, for example, pay a commission rate of 12 to 30% per delivery note according to the plan to which they subscribed.

Through Getanicki, Curie said customers pay the same price for products as they would in-store, as opposed to larger delivery service apps where prices can be up to a few dollars higher per item. According instagramthese prices may vary from time to time and are set directly by the retailers.

JP said it was important that they keep their pricing affordable and transparent for their customers, and that they maintain a fair partnership with businesses.

JP and Curie Gooden deliver food orders placed through Getanicki on Friday, June 17, 2022. The Yardley couple launched the Getanicki convenience service a year ago to provide a holistic grocery service with the community in mind.

“Everyone loves supporting small businesses,” JP said. “By promoting them, we are promoting ourselves. We don’t take a percentage off their margins and they’re happy to have the business.

Curie said she loves being able to make people happy with something as simple as helping them get groceries.

“It gives them time to not stress about all the things they have to do and spend time with their baby or time with their kids instead,” Curie said. “It’s the most rewarding thing I’ve ever done.”

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