Better Juice and GEA test sugar reduction technology at new site


israeli start-up best juice has partnered with GEA to launch a new pilot facility for juice makers to test their sugar reduction technology.

The Better Juice Sugar Converter Skid is included in GEA’s Innovation Center in Ahaus, Germany. The facility will provide laboratory services to test all important analytical parameters.

Founded in 2018, Better Juice develops technology to reduce sugars by up to 80% in natural juices, as well as in fruit-based compositions, such as purees.

Gali Yarom, co-founder and co-CEO of Better Juice, said: “The pilot center creates a high-tech place where we can welcome companies – mainly from the EU, but also from around the world – to come and see, learn. , plug in and actually taste their products after they’ve been recreated with the Better Juice process in a workshop environment. Here, we can now work with our customers at the test center to find the ideal balance between a sweet note and a reduced sugar content.

Eran Blachinsky, co-founder and co-CEO of Better Juice, added, “We have established an easily accessible platform for juice and fruit processors looking to actively contribute to the global quest to reduce of sugar consumption while giving their products an added wellness benefit. It will also eliminate a significant portion of R&D costs and time. »

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