Ingram Micro Marketplace-as-a-Service Model Helps Reseller Partners Automate Cloud Activities



Ingram Micro Cloud announced its new Marketplace-as-a-Service model to help reseller partners automate and fully scale the next stage of their cloud business.

The offering enables Ingram Micro Cloud reseller partners to launch their own cloud marketplace and grow through streamlined cloud subscription management and billing, helping to accelerate the time to market and sales of their products and services.

The benefits are numerous for reseller partners, including the flexibility to scale and serve more customers, faster time to market with the automation of service delivery, billing and invoicing, and 360 degree visibility into product margins, pricing structure and bundling.

Additionally, reseller partners will have the ability to inherit Ingram Micro Cloud’s product catalog on their customizable storefront, increasing its cross-selling opportunities with their own intellectual property and services.

Additionally, the Marketplace-as-a-Service model enables reseller partners to establish their customer-centric storefront at a significantly lower total cost of ownership (TCO) than is currently possible.

“By combining our powerful marketplace technology, industry expertise and our comprehensive product catalog, we have created a marketplace as a world-class service that we hope will fundamentally transform the cloud businesses of our partners. resellers, ”said Victor Baez, vice president. from Ingram Micro Cloud.

“Rather than taking a one-size-fits-all approach, Ingram Micro Cloud continues to add functionality and functionality for its reseller partners, to keep pace with dynamic chain needs and opportunities. The Marketplace-as-a-Service model will allow resellers to grow at scale regardless of the underlying technology.

The Marketplace-as-a-Service model will also continue to offer reseller partners a high level of flexibility and automation through integration with their existing tools and systems, using the Marketplace API and other platform integration capabilities.


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