BROCKTON – Across the Atlantic Ocean in the mountainous Cape Verde region, a young girl is learning Portuguese for the first time and eats a classic Cape Verdean meal of rice and tuna while jumping off rocks and by shooting marbles in the oldest settlement of Cidade Velha on the island of Santiago in Cape Verde.
Paula Pires, now 24, left Cape Verde at age 9 with her family to pursue what many call the American Dream.
Pires’ life 15 years later took the trajectory she always dreamed of when she became the first in her family to graduate from college and own a business, Paula M. Pires Multi-Service Company at 101 Torrey St. Brockton.
Pires, who grew up in Brockton, offers a multitude of services, including translation into four different languages, English, Spanish, Portuguese and Cape Verdean Creole. In addition, she provides interpretation, document filing, immigration services, course and exam preparation, GED assistance, and OSHA training.
“I feel like I’m living the American dream. America is a land of opportunity. You can come here and live paycheck to paycheck or come here and become a millionaire. It depends on your attitude in it. life and your dreams. ” said Pires.
Prior to starting the business in 2019, Pires was a full-time student at the University of Suffolk, studying philosophy with a minor in law and working in a pizzeria. Pires graduated in May 2021 and intends to go to law school and become a lawyer.
One day, she realized that owning a business would be fruitful for her trip. So she decided to start a business from the comfort of her room.
Pires strategically placed a desk with a vision board to keep her focused on key goals and a calendar to organize appointments.
âLife was difficult as a student. I worked in a pizzeria while trying to do what I love, which is helping people and running the school at the same time,â said declared Pires.
The motivation that motivated Pires to juggle three different things at once stems from the fact that he is a child of immigrants. Her mother left the only country she knew to fight for a better life for her children, Pires said.
âI want to be successful and provide for my family and give my mom a life that she tried to give us that failed due to lack of education,â Pires said.
âSome foreigners come here and it’s straight to work to try to provide a better life for their families, like mine did. Sometimes education is on the back burner,â Pires said.
Growing up, Pires saw his parents take on multiple jobs to make sure their children had the best chance for success. She adopted the same work ethic of her parents to pursue her own career.
Not only did her parents motivate Pires, but a mentor also inspired her to work hard and dream big.
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“You should always have a mentor to guide you and also remind you who you are, where you are from and where you want to go.” said Pires. “My mentor saw my potential when I doubted myself. He saw the potential in me and took it out.”
The first year was a difficult time for the new company as it only received two clients. Heavy thoughts of self-doubt clouded Pires’ mind but did not completely deter the young entrepreneur.
At one point, she felt defeated but continued to invest in her business. Her mentor constantly reminded her of how influential and helpful she was.
Every morning was the same ritual for Pires. She listened to motivational speakers to set the tone for the day as she prepared.
Then she took an early walk around the neighborhood and quickly got home to have breakfast and start work at 9 a.m. Even though Pires didn’t have a lot of clients at first, she still got up every day and tried to expand her reach and find new clients.
Pires created marketing tools to attract more curious eyes to the business by creating flyers, engaging social media posts, studying marketing strategies, watching videos, and networking every time she did. had the opportunity.
Networking worked in her favor and she met Adelino Vicente, a real estate broker in Brockton.
At first, Vicente helped Pires vigorously search for office space in Brockton at a reasonable price, but due to the current housing market, the space was expensive.
An office space on Main Street caught Pires’ attention, but Vicente suggested it wasn’t worth the price.
Vicente saw the thirst for success in Pires’ heart and offered to hire the back office from his head office at 101 Torrey Street.
âIt’s a great achievement for me to have office space,â said Pires.
Pires wanted to find an office so that clients could meet the person who takes care of their sensitive documents.
The business resumed in early April 2020. The pandemic has sparked a wave of clients needing help finding accommodation, translating documents, filing for pandemic and unemployment help, and bringing clients to the office. immigration, Pires said.
Her self-confidence and the support of her parents and mentor kept her focused and through a difficult year with few clients. However, Pires now has hundreds of clients who flock to it to use many of the services it offers.
âIt doesn’t matter where you come from or your circumstances. What matters is where you intend to go. If you make success a habit, success will become a habit. No dream is too much. big to be achieved when broken down into smaller goals, âPires said.
To inquire about the services, contact Pires directly at 617-230-5684 and follow @MultiServicesCompany on Instagram and visit the website https://tinyurl.com/jr3yr3yj.
Enterprise reporter Alisha Saint-Ciel can be reached by email at [email protected] You can follow her on Twitter at @alishaspeakss. Support local journalism by purchasing a digital or print subscription to The Enterprise today.